Elev8 Online Coaching is the work of two coaches, hundreds of women, and one stubborn belief: lasting change happens when psychology and physiology are coached together — never apart.
Elev8 wasn't built in a marketing meeting. It was built over years of watching the same pattern repeat in women's lives: a new program every January, a few weeks of momentum, a slip, then the slow, quiet collapse back into where they started — usually feeling worse than when they began.
Maverick and Kait Willett spent years inside the fitness and wellness industry watching that cycle play out. Mav came up through nutrition coaching. Kait came up through clinical psychology and exercise science, and previously co-owned a hormone therapy clinic. The deeper they got, the more obvious it became: the missing piece was never information. It was the part nobody was coaching — what was happening in the woman's head, her identity, her self-talk, her relationship with food.
So they built Elev8 around it.
We believe the women we work with are not lazy, broken, or "lacking discipline." We believe they're exhausted from carrying everyone else, surrounded by advice that wasn't built for their bodies or their lives, and quietly tired of being sold the same thing repackaged.
We believe the work happens long before the meal. That confidence is built by following through on small commitments, not by hitting a number on the scale. That muscle is the most important thing a woman over 40 can build for the next 40 years of her life. And that no program is a success unless the woman walks out of it with the skills to never need a program again.
Elev8 is built specifically for women in their mid-30s through their 60s. The vast majority of our clients are navigating perimenopause or menopause, demanding careers, families, and the layered fatigue that comes with carrying it all. Many are in healthcare. Many are in leadership. All of them are smart, capable women who've already tried the obvious solutions and found them lacking.
If that's you — we built this for you.
If it can't fit into the life you actually live, it isn't a real plan. Everything we coach is designed to hold up at month six, twelve, and twenty-four.
We won't tell you what you want to hear. We'll tell you what's true, with kindness, even when it costs us the sale.
Our coaches are former clients. Every member of the Elev8 team has lived this work. You're not a number on a dashboard.
The goal isn't to keep you. The goal is to coach you so well you don't need us anymore. We say that out loud — and mean it.
Husband, wife, business partners, and the two people you'll see most across Elev8.
Certified Nutrition Coach
Mav is the public face of Elev8 — the one most clients meet first. He runs sales, leads coaching strategy, and hosts conversations across health, mindset, and business podcasts. His coaching style is direct but warm: he won't let you off the hook, and he won't let you talk yourself into another year of staying stuck. After more than a decade in the industry, he's most proud of the women who've graduated Elev8 and never come back — because they never needed to.
M.S. Exercise Science & Clinical Psychology · Certified Nutrition Coach
Kait is the clinical backbone of Elev8. Her Master's in Exercise Science with a clinical psychology focus, combined with her previous role co-owning a hormone therapy clinic, makes her the rare practitioner who understands both halves of women's health — the physiological and the psychological. She's the reason every protocol at Elev8 is grounded in real science, not Instagram trends, and why our behavioral coaching is built on actual psychology rather than mindset clichés.
Elev8 is intentionally small. We have four full-time coaches, all of whom were once Elev8 clients themselves — meaning every coach on our team has lived the work, walked the four phases, and graduated to the other side of it.
Our onboarding specialist, Katie, is the first voice every client speaks to after joining. She runs personality and goal-fit assessments, matches each client to the coach best suited for her, and stays present in client communications throughout the program.
Mav and Kait remain accessible through our group messaging system from day one to graduation. The promise we make to every client — "you're one text away" — is something we mean literally.
If anything here resonated, the next step is the same one every client takes — a real conversation. Reach out and a member of the Elev8 team will follow up with you directly.
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